This post was written by Editorial Assistant, Bethan James. The human brain is selective with its memory. One may remember their 21st birthday until their dying day, but probably won’t remember what they had for lunch Tuesday last week. Dan and Chip Heath elaborate on ‘why certain experiences have extraordinary impact’ (and why some
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This post is written by our editorial assistant, Bethan James. You’ve just jumped the final hurdle, you’ve finally completed your degree, and you feel like you never want to read a book again. I’m telling you now that that is the worst thing you could possibly do for your brain. Reading is, without a doubt,