We absolutely loved The Change Catalyst by Campbell Mcpherson ( (Wiley, 2017). In essence, it is a manual to make sure a big change you might be planning succeeds. Which is not as easy as it sounds. This book includes the usual combination of real-life stories, anecdotes and general insights on important topics like communications,
Tag disruption
I was pleasantly surprised when this book landed on my desk ahead of publication date. I always relish digging into a book more when it feels like I am getting a sneak peek. I had high expectations – a behind-the-scenes look at a brand I admire, written by a journalist I like and follow. In