I first read David Meerman Scott’s New Rules of Marketing and PR (Wiley, 2017) when the first edition was published nearly a decade ago. It was good then, and it’s great now. In this completely revised and update version Meerman Scott strikes just the right balance between references to completely up-to-date practices and reflecting on
<em>Category</em> Marketing
We speak to a lot of PR people everyday, and the team at The Book Publicist really stands out. They get who are readers are (that’s you!) and they only send us information about books they genuinely think you might be interested in. In short, they really know their stuff. So when Ella Davidson offered to
Today we share our author interview with Charlie Pownall, who wrote Managing Online Reputation, published by Palsgrave Pocket Consultants. Charlie is a communications and reputation adviser who draws on over twenty years’ experience in public relations, government communications, advocacy, and digital and social media marketing to advise companies, public sector bodies and individuals how to protect,
The prospect of reading and doing a book review about business writing did not score highly on my to-do list. And when I turned to part 1 to see the title with each word capitalized I was even less excited (sorry Robert, I’m an FT Style Guide kinda girl). So I was pleasantly surprised to
Richard Simpson, a Director at STEM-focused PR agency Six Degrees offers us his book review. Perhaps the most rewarding take-away from any good business book is that it prompts you to make some changes – changes for the better. It forces you to ask questions about yourself and re-evaluate the organisation in which you work. This
Founder and CEO of strategic branding and inbound marketing firm, AdaptiveIMS, Patrick Sitkins is the co-author of Brand Aid: Taking Control of your Reputation – Before Everyone Else Does. 1. Tell us a little about the book: Your personal brand, as we define it, is what people think about you. Each one of us has a personal