Michael Bhaskar takes a frank look at the ‘first world problem’ of excess, and how we have arrived at a position where – in many parts of the western world – abundance is creating issues we’ve never had to address before, as business people. Curation just might be the answer.
In Curation, Bhaskar outlines the problem of information overload through the lens of a much over-used word: curation. He identifies the issues around ‘curation’ as a trend, but delves deeper into its relevance and meaning for just about every business today. Using lots of stories he moves the discussion about curation well beyond the marketing sphere, touching on sectors such as retail, manufacturing, finance and government. Interestingly, one of the examples he uses in his book is UK bookseller Waterstones. I was recently asked to do an interview about the company’s curation strategy (they didn’t call it that) because it has experienced some backlash. If you’re interested, the podcast on that is here.
Anyway, given the topic has the potential to be rather dry, the book is well-written and keeps the reader engaged. It will most certainly get you thinking about your business, the future and how creating competitive advantage may be easier than you think. This book is good for you if:
- You feel completely overwhelmed by the sheer volume of data you know you ‘should’ be tapping into to grow your business, but simply don’t know where to start
- You instinctively know you’ve got a great product or service, that fits a very specific need, but you’re tired of all the trial and error attempting to connect with the right prospects
- You feel nervous about the future, and could use some perspective
If there’s one book you should buy for your bookshelf this month, we think Curation is it.